United States Orthodontics Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 14.4% (2025-2033)

The United States orthodontics industry is growing steadily. This is thanks to the rising popularity of complex procedures and new technologies. According to the latest report by IMARC Group, the United States orthodontics market size was valued at USD 1.4 billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.8 billion by 2033, exhibiting a CAGR of 14.4% from 2025-2033.

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United States Orthodontics Industry Trends and Drivers:

The orthodontics market in the United States is growing fast. This rise comes from the growing demand for aesthetic and minimally invasive treatments. Clear aligners, like Invisalign, are popular with adults and teens. They offer a discreet choice compared to metal braces. The growth of direct-to-consumer (DTC) orthodontic companies has changed the market. They provide affordable at-home treatment options. Concerns about the quality and safety of DTC models remain. Many professionals still push for in-person supervision to ensure the best results. The market is seeing a rise in pediatric orthodontics. Parents are using early intervention to tackle dental issues before they worsen. More people are becoming aware of oral health. Also, social media is changing beauty standards. Because of this, the need for orthodontic solutions will likely keep increasing.

A key trend in the United States orthodontics market is the use of AI and telehealth services. AI treatment planning tools boost precision and cut treatment times. Telehealth platforms allow remote consultations and monitoring, making things easier for patients. The COVID-19 pandemic sped up the use of these technologies. Now, they are becoming standard in many practices. Competition among orthodontic providers is growing. This change leads to more personalized care for patients. Companies are focusing on marketing to reach younger audiences. They use social media and work with influencers to attract this group. Insurance coverage and flexible payment plans help make orthodontic care easier to access. This is especially true for middle-income families. High treatment costs and access to care remain issues, even with these improvements. The U.S. orthodontics market is changing fast. Innovation and patient demand push it toward better, more convenient, and inclusive solutions.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging United States orthodontics market trends.

United States Orthodontics Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Type:

• Brackets 
• Fixed Brackets
• Removable Brackets
• Anchorage Appliances
• Bands and Buccal Tubes
• Miniscrews
• Ligatures
• Elastomeric Ligatures
• Wire Ligatures
• Archwires

Analysis by Age Group:

• Adults
• Children

Analysis by End User:

• Hospitals
• Dental Clinics
• Others

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.

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