Businesses and organizations, both commercial and non-profit use video production to communicate key messages to existing and potential customers.

Despite this, video as a form of content marketing has gone from strength to strength. Increasingly, search engines prioritize video content as a sign of authenticity, and consumers elect to receive information through video over and above any other type of communication. When trust is so important within the foundation of consumer and business relations, it’s clear that video is a key tool. We look at why this is and how to get it right.

Video is the preferred medium of 72% of consumers. That’s a huge majority. There are a few extremely clear factors for this since video content is by and large exceptionally captivating and open. The audience can consume the information conveyed in a video in a more passive way which requires less effort. This is probably why around 95% of information is retained when communicated by video as opposed to 10% by text. 

The standardization of video production as a regular method for finding new items or administrations is completely enveloped with specialized advances and virtual entertainment. However, it’s also much more primal. As humans, we seek to recognize a reflection of ourselves and have a common bond. This is where trust comes in. Video achieves this, whether it’s live-action or animation. At the point when our eyes register moving pictures, we comprehend them to be appealing, open, and 'genuine', in this manner more dependable.

The sense of trust that video inspires in an audience is a key factor in what makes it such a valuable content marketing tool. 

Case studies – By using video, case studies become a much more engaging document. Motion graphics make data easily digestible, and interviews convey authenticity and trust.

Informative content – From explainers and 'how-to' recordings to direction and thoughts, video considers significantly more lucidity than text guidelines. This makes the data more trusted, as the crowd can see an immediate showing. For instance, item client recordings function admirably in conveying guidance and investigating.

Social media content - Even online entertainment stages which started as text just have consolidated video as a media transfer. This is a genuine demonstration of how strong this instrument is. Via online entertainment stages, video content is two times more bound to be shared than different sorts of content. This activity of sharing imprints your substance as being confided in by its customer.

Brand image - The video passes on messages with further developed clearness. This makes them ideal for associations to communicate messages associated with their image character. Trust is a vital piece of an effective brand, so it's urgent to get video content right. The connection between video creation and entrust with clients is that it makes an incredible correspondence and base nature to perceive commonality.

Engagement - Get your video right, and your crowd will be attracted and consume your entire message from beginning to end. The most captivating component of your video is in many cases considered a 'snare', and this requires to occur in an initial couple of moments of your video. A surprising or combative opening, charming person, or fascinating measurement might be proper. Recollect that recordings of 2 minutes or more limited accomplish the most commitment. Notwithstanding, this truly relies upon the motivation behind your video, since contextual investigations, informative recordings, and show arranges by and large require longer.

From information infographics to item showings, recordings are an ideal device to give proof to your ideal correspondence. These visual uncovers are clear and edible, which makes them more dependable.

Organizations offering similar administrations and items, what most private companies battle with is the capacity to remain important while interfacing with their ideal interest group. While apparatuses like Facebook, Instagram, and even email showcasing assist you with remaining associated with your current or expected clients, there's nothing very like involving recordings to convey trust and fabricate connections.

Building this trust starts by having real, authentic conversations. This is why 52% of customers report that they’re more likely to show greater loyalty to a brand when they agree with a brand’s position on an issue. Why? They trust the brand and they trust that what they’re saying, selling, or sharing aligns with their values as well. This makes video production an important pillar in gaining the customer's trust and converting them to repeat purchases.