IMARC Group’s report titled "Pizza Market Report by Type (Non-vegetarian Pizza, Vegetarian Pizza), Crust Type (Thick Crust, Thin Crust, Stuffed Crust), Distribution Channel (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), and Others), and Region ​2025-2033​​". The global pizza market size reached USD 155.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 226.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.27% during 2025-2033.

Factors Affecting the Growth of the Pizza Industry:

• Increasing Demand for Convenient Food Products:

Consumers drive market growth by choosing convenient meals. Busy individuals prefer quick options like pizza. They can grab it anytime, fitting it into their hectic lives. Food places worldwide offer pizza, making it easy to enjoy anywhere. The rise in frozen pizza sales, due to its ease of cooking, also supports market growth.

• Innovations in Pizza Preparation:

Machines that make pizzas automatically are boosting market growth. They cook perfectly, slice accurately, and distribute toppings faster than people. These machines help keep prices low and businesses stable. Pizzerias also use data science and AI to analyze customer choices and reviews. This data helps us promote pizzas, serve the right dishes, and connect with customers. Additionally, smart cooking technology now allows precise control over cooking time and temperature. This feature makes your pizza taste even better.

• Rising Demand for Diverse Flavors:

Product differentiation is important in today’s pizza market. Customers seek pizzas with varied tastes and topping qualities. They have many chances to try creative and unique pizza options. New flavors like pepperoni, margherita, barbecue chicken, and Hawaiian candy attract consumers. The rising demand for whole wheat and low preservative pizzas also boosts this market, especially among health-conscious eaters.

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Leading Companies Operating in the Global Pizza Industry:

• Boston Pizza
• California Pizza Kitchen Inc.
• CEC Entertainment LLC
• Chicago Pizza
• CICI ENTERPRISES LP
• Domino’s Pizza Inc.
• FAT Brands Inc
• Godfather's Pizza
• MOD Super Fast Pizza LLC
• Papa Murphy’s International (Papa Murphy's Holdings, Inc.)
• PepsiCo Inc.
• Pizza Capers (Retail Food Group Limited)
• Pizza Ranch

Pizza Market Report Segmentation:

By Type:

• Non-vegetarian Pizza
• Vegetarian Pizza

Non-vegetarian pizza represented the largest segment due to the rising demand for savory taste among individuals.

By Crust Type:

• Thick Crust
• Thin Crust
• Stuffed Crust

Thick crust accounted for the largest market share as it provides enhanced satisfaction to consumers.

By Distribution Channel:

• Quick Service Restaurants (QSR)
• Full-Service Restaurants (FSR)
• Others

Quick service restaurants (QSR) hold the biggest market share due to their enhanced convenience.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America enjoys a leading position in the pizza market on account of the increasing number of cafes and restaurants.

Global Pizza Market Trends:

There has been a rise in the number of food delivery apps that provide better access to pizza to a wider consumer base. In line with this, these platforms connect people to a variety of pizzerias, making it easier to order pizza from a number of options.

The growing consumption of pizza due to the increasing social media influence on people is providing a positive market outlook. Moreover, visually appealing pizza making videos on social media platforms help attract more consumers across the globe.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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