According to the latest report by IMARC Group, titled “Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. 

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Global Tissue Paper Market Dynamics:

Increasing Hygiene Awareness and Health Concerns:

An important factor driving growth in the global tissue paper market is the rapid increase in health and hygiene awareness among consumers. The COVID-19 pandemic has intensified the need for personal hygiene which led to the increased consumption of facial tissues, hand towels, and toilet paper and other tissue paper products. The focus on cleanliness as well as the generally heightened awareness of the spread of infection will create continued demand for tissue paper products in the household and commercial sectors.

Growing Urbanization and Changing Lifestyles:

Changes in lifestyles and urbanization indices are remarkable factors driving growth in the tissue paper market. Increased migration to urbanized areas accelerates the pace of life, increasing the people’s need for convenience. This change in lifestyle increases the need for easy to use and disposable hygiene products such as tissue paper. In addition, higher employment rates among women and declining birth rates in urban areas foster increased consumption of tissue paper products.

Focus on Sustainability and Eco-Friendly Products:

The tissue paper market is evolving due to heightened environmental concerns and increased consumer focus on sustainability. There is a growing market for sustainable tissue paper products manufactured from recycled materials or eco-friendly bamboo and eucalyptus. There is a growing population of consumers willing to pay more for products that are less harmful to the environment. This change towards eco-friendliness is propelling manufacturers to spend more on research and development in order to provide more options for environmentally safe tissue papers and implement sustainable production processes.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/tissue-paper-market

Global Tissue Paper Market Trends:

The international market for tissue paper is undergoing a number of changes that will influence its growth in the future. One noticeable trend is the increasing use of away-from-home (AFH) paper products for use in offices, hotels, restaurants, and hospitals. This growth is spurred by the heightened focus on public hygiene and cleanliness in the recently. Services lifted multi-used tissue paper product restrictions in a post Covid era as well. Another noticeable trend is the expansion in the AFH premium and add-on tissue products that include lotion and fragrance or multi-ply constructions marketed towards consumers who value comfort and quality. Additionally, the market is growing in ease through online sales where consumers have the opportunity to choose from a wider selection of products. In response to this, marketers are strengthening their website visibility and enhancing their online sales plan with the aid of effective e-commerce solutions.

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Breakup by Raw Material:

• Wood Free
• Wood Containing
• Recovered Fiber

Breakup by Application:

• Household
• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook 
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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