According to the latest report by IMARC Group, titled “Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toys market report. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.

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Global Toys Market Dynamics:

The Enduring Influence of Digitalization and Technology Integration:

Advances in technology and digitalization drives the global toys market is experiencing shifts in trends. Growth in EdTech toys and AR games alongside smart toys reflect the increasing demand for various forms of interactive digital play. Children’s developmental needs alongside tech-oriented preference of parents are propelling growth in advertising and entertainment. The distinction between the physical world and digital interfaces is being blurred, capturing new essences of participation and education which is rapidly changing the conventional model of the toy industry.

Heightened Focus on Sustainability and Eco-Conscious Consumption:

Changes in eco-friendly consumer behavior and heightened environmental awareness are significantly affecting the global toys market. Parents are becoming more conscious of the materials used in manufacturing toys and are opting for items crafted from recycled plastic, wood from certified forests, or organic fabrics. Responding to market needs, manufacturers are creating new products for eco-responsible consumption by altering production processes, minimizing packaging waste, and expanding the eco-conscious product range. This shift is a change towards declining operating costs, not toward constantly changing market needs. Sustainability becomes a dominant principle for contestable enterprises guided by transforming consumer norms across the entire production and promotional cycle.

The Rising Prominence of Licensed and Entertainment-Based Toys:

The ongoing development of the worldwide toys market is largely affected by the revival of interest in licensed characters and entertainment properties. Action figures and dolls based on designs from hit movies, prominent television shows and trending video games, are very popular among children as well as collectors and fans. The powerful sales driven by the partnership between toy and entertainment companies are based on their strategic branding and psychological bonds with consumers’s emotions towards these characters and stories. This phenomenon creates a cycle wherein successful entertainment properties spawn demand for toys, which in turn, toys deepen the interaction and extend the branding of the franchises.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:

• Clementoni Spa
• Funskool Ltd.
• Hasbro Inc.
• Lego A/S (Kirkbi A/S)
• Mattel Inc.
• Playmobil (Brandstätter Group)
• Pressman Toy Corporation (Goliath B.V.)
• Simba Dickie Group
• Spin Master
• Talicor Inc.
• Thinkfun Inc. (Ravensburger North America Inc.)
• Tomy Company Ltd.

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Global Toys Market Trends:

Foremost, the changes in the educational system have increased the market for toys considered as educational. Also, there is a growing market for implements offered through direct mail advertisement for educational purposes over the Internet. Furthermore, social media and influencer advertisements are strongly affecting the purchasing habits within the toys industry. The industry is also facing development in the creation of computers and other electronic toys that can be purchased off the shelf. This fact, combined with the changes in the educational system examining children's abilities, fosters further growth of the market.

To add, some parents are more and more considerate when it comes to the needs and preferences of their children with disabilities or special needs. And finally, parents tend to support and reinforce positive socio-educational values, initially taught in the home, through eager collaboration with kindergartens. In light of all these factors, we can say that the socio-educational values of primary school children with mobility disabilities have a developmental effect on their use of preserved educational systems.

Thus, it seems that the younger generations strongly affected by the social changes are forming new perceptions of childhood after contributing to the formation of international legal standards guiding which children have the right to unrestricted and unconditional care, special attention, opportunities to engage in freely chosen activities, and those who should enjoy a different approach are only born into it.

Key Market Segmentation:

Breakup by Product Type:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

sports and outdoor toys dominate the market

Breakup by Age Group:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years
  

5 to 10 years hold the largest share in the market

Breakup by Sales Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others
  

Specialty stores dominate the market

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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