According to the latest report by IMARC Group, titled “Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. 

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Global Tissue Paper Market Dynamics:

Increasing Hygiene Awareness and Health Concerns:

The worldwide market for tissue paper is growing at a rapid rate owing to an increase in health concern and hygiene awareness among consumers. The recent COVID-19 pandemic has increased personal hygiene practices and personal care as well as usage of different tissue products like facial tissues, paper towels, and toilet paper. The growing focus on health, along with an increase in disposable income and rising living standards in developing countries, will continue to drive demand for tissue products in residential and commercial markets. The ease and availability of tissue paper products expand the scope of their use in maintaining personal hygiene and cleanliness.

Growing Urbanization and Changing Lifestyles:

Changing life modes and rapid urbanization are highly impacting the growth of the tissue paper market. Merging into urban areas increases the population’s demand for disposable hygiene products and easier to use products. This further increases the demand of tissue paper. Increased number of working women alongside smaller household sizes in the community fuels the demand for easy and unattended hygiene solutions such as tissue papers. Consumption is also spurred by Cleanliness Emphasis in residential and commercial settings. Tissues and toilet paper products get more usage from a growing population of women on the head of households, blending with hygienic service economies such as healthcare, food service, and hospitality. All have driven urban multi-storey accommodation developments. These have triggered changing standards of living across several disciplines, increasing the demand for away-from-home tissues and toilets among commuters, thus adding to the volume consumed on the move.

Focus on Sustainability and Eco-Friendly Products:

Shifts in environmental policies to combat climate change are altering consumer habits. It has propelled the demand for sustainable and eco-friendly products such as tissue papers. More consumers pay attention nowadays for the tissue papers made from recycled fibers or composit virgin pulp which has been sustainably sourced. This change of purchasing behavior has pushed manufacturers to adopt eco-responsibility in the tissues that they produce on the market. These include foamy sculpted packaging, cut-out windows, robotic arms, shrink wrapping, sentry reduced packing tissues that log their own type and verify the eco-mark in the slit areas, and lower carbon footprint attributable- eco-mark. Greater public awareness in deforestation as well as the concern caused by the traditional methods of making paper has led to the shift toward more sustainable options in the tissue paper market.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

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Global Tissue Paper Market Trends:

The global demand for tissue paper is currently undergoing several shifts which have the potential to affect its growth and future. One major shift is the increased use and consumption of e-commerce and social media advertising for tissue papers. Tissue papers can now reach a wider audience for promotion and sale via the Internet, which provides convenience to both sides of the market and is subsequently boosting sales due to the availability of premium ranges. Furthermore, there is a noticeable ongoing trend in the better and greater utilization of marketing tactics, with an emphasis on marketing over retail sale.

Another important global shift approaching is the increased use of fragrances and lotions. Tissue paper featuring trademark products like lotions or fragrances is now driving consumer demand. These tissues claim to be softer, stronger, more absorbent, and more functional than their competitors. This trend of pronounced softness is guiding innovation towards changes in manufacturing methods and material selection. The market does use certain edit tissue paper products like industrial wipes and medical tissue products, aligning with the rising demand for specialized hygiene products. These products further reveal the growing need of capturing the attention of multiple medical and industrial sectors.

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Breakup by Raw Material:

• Wood Free
• Wood Containing
• Recovered Fiber

Breakup by Application:

• Household
• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook 
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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