Introduction:

India’s Direct-to-Consumer (D2C) business is reshaping the retail and e-commerce market place. With more than 800 D2C startups functioning actively in India and ever-increasing customers, it becomes difficult to maintain and handle the ever-changing nature of a business with traditional phone numbers. Virtual phone numbers do not just communicate with a business, it helps a business in rapport building, communication service, resolves issues and also tracks as well as record all calls. The multi-functional feature of the virtual number makes it favourable for D2C brands. It is an essential tool for scaling operations, personalising customer services and offering instant service and solutions.

What are virtual numbers:

Virtual numbers are popularly known as cloud numbers or VoIP numbers that work through cloud communication solutions. Virtual numbers are operated through the internet and hosted on the cloud that can be used through smartphones, desktops, or even call centres. It offers a business extreme flexibility and control. Unlike a traditional business desk phone setup, virtual numbers allow D2C brands to manage calls, SMS, IVR and also WhatsApp communication from a single dashboard.

Reasons for D2C brands to use virtual numbers:

1. Seamless communication across different channels: D2C brands often use different channels to reach out to more customers. Virtual numbers add to the assistance in bringing all communication channels into one platform. A single virtual number solution can handle incoming calls routed to the customer care agents or chatbots, while generating leads through missed call campaigns, automate IVR systems to route queries effectively and also generate real-time conversations using WhatsApp Business API integration.  The solution allows brands to centralise customer communication across calls and messaging apps.
2. National as well as local presence: A business with virtual phone number solution can easily help even smaller D2C brands project to make a local as well as national presence. The local presence is important as small businesses or startups start locally and then grow into a nationally recognised brand. It helps the business in easy rapport building and communication with the customers. A business with virtual phone numbers helps D2C brands to grow easily and fast.
3. Marketing that converts: The performance marketers in D2C brands are turning to virtual numbers for different kinds of benefits. It covers campaigns in facebook, Instagram, Google or any other influencer platform that acts as an important platform for D2C businesses. The virtual number India allows real time tracking of lead sources, better ROI analysis per marketing channels, A/B testing of offers and landing pages linked to specific numbers.  Virtual number India also helps businesses to run multiple campaigns at the same time. It can assign different virtual numbers that can direct, measure and offer insights simultaneously for different campaigns.
4. Economic: A virtual number India is affordable for every business size. It allows a business to set up easily without any expert or external help. It is subscription based, cloud-powered and instantly deployed. It means a business spends zero capital expenditure on hardware, easy management through web or mobile apps and quick onboarding and scalability as the team grows. Virtual numbers help a business to gain maximum growth and profit with less investment. However, it can be easily upgraded with less investment as per the needs of the business. Thus, helping the business grow with less resources and in less time.
5. More support and more gain: A business with virtual number can set up automated call routing, IVR flows and fallback agents, even without a physical call centre. It handles large call volumes and also reduces call wait time. It helps to navigate customer communication and service delivery even during product launches, festival sales and other campaigns when the focus of the business remains divided.

Conclusion:

Virtual numbers are easy to remember and lead businesses in the direction of growth and expansion. A business can easily look for the best features and customize using the assistance of a virtual number provider. A business can make the best use of the solution by always keeping the needs of the customers at the centre and strategizing business accordingly. Virtual numbers can integrate with CRM systems, WhatsApp Business API and other solutions that can help the business agents and also benefit the customers.