The global gluten-free food market was valued at USD 6.74 billion in 2023 and is forecasted to expand from USD 7.28 billion in 2024 to USD 13.81 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.33% during the 2024–2032 timeframe. In 2023, North America led the gluten-free food market, accounting for a 51.63% share. Notably, the gluten-free food market in the U.S. is expected to witness substantial growth, reaching an estimated USD 5.90 billion by 2032. This growth is fueled by heightened consumer awareness of celiac disease and a growing preference for healthier dietary choices.

Gluten-free foods are primarily developed for individuals with celiac disease and gluten sensitivities, as gluten consumption in these individuals can cause significant intestinal inflammation. However, these products are gaining popularity among the general population due to the perceived health benefits associated with a gluten-free lifestyle. Gluten, commonly found in baked goods, contributes to the texture and structure of food products but lacks nutritional value. Consequently, more consumers are opting to eliminate gluten to aid in weight management, improve digestive health, and boost energy levels. Furthermore, increasing interest in functional foods and innovation within the “free-from” product category are expected to drive growth in the gluten-free food market throughout the forecast period.

Information Source: https://www.fortunebusinessinsights.com/industry-reports/gluten-free-food-market-100188 

COVID-19 Impact

Increased Focus on Health-Driven Consumption to Drive Market Growth

The COVID-19 pandemic is projected to have a favorable impact on the gluten-free food market due to the rising preference for health-conscious food choices among consumers. The surge in COVID-19 cases led to an increased demand for nutritious food options. Elevated spending on health-oriented food items is expected to further stimulate demand. In addition, companies’ implementation of reduced production capacities, flexible working shifts, and advanced manufacturing technologies is anticipated to help manage operational costs, thereby supporting market growth in the coming years.

Segments

Analysis by Type, Distribution Channel, and Region

Based on type, the market is divided into baby food, pastas & pizzas, snacks & ready-to-eat products, bakery products, and condiments & dressings. Distribution channels are segmented into supermarkets/hypermarkets, convenience stores, specialty stores, drugstores & pharmacies, and online retail platforms. Regionally, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

This report offers a comprehensive analysis of major segments and emerging market trends. It thoroughly examines the market’s driving and restraining factors, the impact of the COVID-19 pandemic, regional market performance, and strategic initiatives adopted by key players in the industry.

Drivers and Restraints

Increasing Cases of Celiac Disease and Gluten Intolerance to Accelerate Growth

A growing number of individuals diagnosed with celiac disease and gluten intolerance is expected to increase the demand for gluten-free foods. According to the journal Clinical Gastroenterology and Hepatology, approximately 1.4% of the global population has been diagnosed with celiac disease. Rising interest in "free-from" and convenient food products is also likely to contribute to greater market adoption. Additionally, the popularity of flavored foods with added nutritional value is anticipated to support market expansion.

However, the relatively high price of gluten-free products and limited market penetration may act as barriers to growth.

Regional Insights

North America to Maintain Leadership Due to Growing Health Awareness

North America is expected to maintain its leading position in the gluten-free food market, supported by increasing health consciousness and dietary awareness. In 2020, the market size in North America was USD 2.72 billion and is projected to grow substantially in the following years. Rising consumer knowledge of celiac disease and the wide availability of gluten-free alternatives are likely to drive regional growth.

In Europe, demand for “free-from” products is increasing in countries such as Germany, Italy, and the U.K. Manufacturers are focusing on launching innovative products, such as gluten-free pasta, to meet consumer needs and boost market performance.

In the Asia Pacific region, rapid digital transformation and western dietary influences are contributing to the acceptance of gluten-free products. The growing artisanal bakery industry in the region is also anticipated to support market growth.

Competitive Landscape

Product Innovation as a Key Strategy for Market Leadership

Leading companies in the market are focusing on introducing innovative products to attract customers and strengthen their brand presence. For instance, in June 2021, Ulrick & Short Limited introduced Fazenda Nutrigel, a gluten-free functional flour aimed at enhancing the texture and viscosity of gluten-free bakery products. Such product innovations are expected to enhance consumer interest and improve brand positioning. Additionally, ongoing investments in R&D, strategic expansions, acquisitions, and advanced production technologies are contributing to competitive advantage.

Industry Development

• April 2021: Nestlé SA introduced a new line of gluten-free meals tailored to meet consumers’ dietary preferences and health goals. The new offerings included high-protein products such as Cauliflower Crust Chicken Mozzarella Piada, Triple Cheese Macaroni & Cheese Bowl, and Pasta Bolognese Bowl.

Tariff Impact Analysis for Gluten Free Food Market: https://www.fortunebusinessinsights.com/enquiry/request-sample-us-tariff/gluten-free-food-market-100188 

Key Companies Featured in the Report:

• The Kraft Heinz Company (Illinois, U.S.)
• The Hain Celestial Group Inc. (New York, U.S.)
• General Mills Inc. (Minnesota, U.S.)
• Kellogg’s Company (Michigan, U.S.)
• Conagra Brands, Inc. (Illinois, U.S.)
• Barilla G.E.R Fratelli S.P.A (Parma, Italy)
• Noumi Limited (Australia)
• Enjoy Life Foods (Mondelez International) (Illinois, U.S.)
• Alara Wholefoods Ltd. (London, U.K.)
• Prima Foods Ltd. (South Wales, U.K.)