The global probiotics market was valued at USD 48.88 billion in 2019 and is projected to grow to USD 94.48 billion by 2027, reflecting a compound annual growth rate (CAGR) of 7.9% during the forecast period. In 2019, North America led the probiotics market, holding a 16.98% share. In the U.S., the probiotics market is expected to expand significantly, with projections estimating it will reach USD 17.99 billion by 2032. This growth is being fueled by a rising preference for immune-enhancing and probiotic-enriched food items, known for their associated health benefits.

Consumer awareness surrounding preventive health care is increasing, alongside a growing inclination toward natural, safe, and health-promoting products. These factors are expected to drive demand in the market. Initiatives by various organizations to educate and encourage customers are also acting as catalysts for growth. For example, the Nutrition Society of Malaysia (NSM) launched the Probiotics Education Program (PEP) to better inform consumers about the health advantages of probiotic products.

Information Source: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083

What Does the Report Cover?

The report provides an in-depth evaluation of primary market drivers, limitations, opportunities, and challenges that are shaping the landscape over the forecast period. It includes detailed regional trend analyses that influence global expansion. This data is compiled through rigorous research techniques by a team of industry experts. Moreover, the competitive overview highlights major strategies, including product rollouts, partnerships, mergers, acquisitions, and collaborations, adopted by leading players to reinforce their presence between 2020 and 2027.

Key Growth Drivers

Rising Demand for Immune-Enhancing Products Drives Market Growth

As lifestyle-related health issues like obesity and diabetes become more prevalent, the demand for healthier dietary choices continues to rise. According to the World Health Organization (WHO), global obesity rates have nearly tripled since 1975. This health trend is fueling the popularity of probiotic products that support immune function. Additionally, advancements in technology are helping brands spread awareness about probiotic benefits, further boosting market momentum. These elements are anticipated to drive significant growth in the global probiotics industry over the coming years.

Market Segmentation

Supermarkets/Hypermarkets Accounted for 61.33% of Sales in 2019

In 2019, the supermarket and hypermarket segment represented 61.33% of the total market share. This dominance is attributed to the broad availability of probiotic goods in these retail formats, along with consumer-friendly features like convenience and promotional deals such as cashback and discounts.

Regional Analysis

Asia-Pacific to Lead Market Driven by Fermented Food and Beverage Consumption

The Asia-Pacific region is projected to remain at the forefront of the global probiotics market, driven by the increasing intake of fermented foods and beverages, which are known to support digestive health and nutrition balance.

Meanwhile, North America, which recorded a market value of USD 8.30 billion in 2019, is forecasted to witness robust growth throughout the forecast period. This upward trend is attributed to the rising occurrence of chronic health issues and the investments made by leading companies in innovative probiotic products between 2020 and 2027.

Competitive Landscape

Industry Leaders Prioritize Innovation to Gain Competitive Edge

The probiotics sector includes several major players actively working to improve their competitive positioning through product innovation. Companies are implementing strategies like joint ventures, acquisitions, partnerships, and the introduction of new products to widen distribution channels and accelerate global expansion.

List of Companies Profiled in the Market:

• Danone S.A. (Paris, France)
• Lallemand Inc. (Canada)
• Yakult Honsha (Japan)
• Nestlé S.A. (Vevey, Switzerland)
• DuPont (Danisco A/S) (Delaware, United States)
• Hansen (Horsholm, Denmark)
• Kerry Inc. (Tralee, Ireland)
• Post Holdings, Inc. (Missouri)
• Pepsico, Inc. (New York, United States)
• Evolve Biosystems, Inc. (Davis, California)

Tariff Impact Analysis for the Probiotics Market: https://www.fortunebusinessinsights.com/enquiry/request-sample-us-tariff/probiotics-market-100083

Industry Developments

June 2020: Pendulum Therapeutics launched Pendulum Glucose Control, a novel medical probiotic that has been clinically shown to help reduce post-meal blood sugar spikes and lower A1C levels. This launch marks a breakthrough in the probiotic space and highlights innovation in addressing metabolic health.