The cold brew coffee market was valued at USD 3.16 billion in 2024. Projections indicate that the market will grow from USD 3.87 billion in 2025 to USD 16.22 billion by 2032, registering a compound annual growth rate (CAGR) of 22.71% over the forecast period. North America led the cold brew coffee industry in 2024, holding a 35.76% share of the global market. The U.S. market, in particular, is expected to witness substantial growth, with an anticipated value of USD 4.88 billion by 2032, primarily fueled by rising consumer demand for specialty beverages such as Ready-to-Drink (RTD) coffee.

Cold brew coffee is a type of beverage produced by steeping coffee grounds in water at room temperature for a minimum of 24 hours. Although there are various brewing techniques, this method is the most time-intensive. One of its benefits is that it eliminates the bitterness often associated with coffee, resulting in a smoother drink with a higher caffeine content. This technique enhances both the flavor and caffeine extraction, producing a rich and aromatic beverage. Like traditional coffee, cold brew is often served with milk, cream, or sugar. Enthusiasts of this method note its milder and less acidic taste compared to standard coffee. Major brands like Starbucks and Dunkin Donuts offer cold brew products widely.

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Segmentation:

Appeal of Coffee Cans Drives Increased Customer Demand

By packaging type, the market is segmented into glass bottles, plastic bottles, and cans. Among these, the cans segment holds a leading position due to advantages such as ease of transportation, extended shelf life, and a compact form factor.

Supermarkets/Hypermarkets Emerge as Key Sales Channels Due to Attractive Discounts

In terms of distribution channels, the market includes supermarkets/hypermarkets, specialty stores, convenience stores, and e-commerce platforms. Supermarkets and hypermarkets contribute significantly to market revenue, as they frequently offer bulk discounts on cold brew coffee products.

Regionally, the market spans North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

This report offers a comprehensive analysis of the market, covering essential elements such as prominent packaging types and key sales channels. It provides meaningful insights into recent industry developments, leading companies, and current trends. The report also explores additional variables that are contributing to market expansion.

Drivers and Restraints:

Consumer Shift from Soda to Coffee Boosting Market Expansion

A growing awareness of the health risks associated with carbonated drinks is prompting consumers to seek healthier alternatives. Coffee, being more nutrient-rich and free from the preservatives found in soft drinks, is gaining popularity. This health-conscious shift is a key factor driving the increased sales of cold brew coffee and subsequently supporting market growth.

However, the relatively high cost of cold brew products compared to traditional coffee options may discourage some consumers from purchasing them.

Regional Insights:

Launch of New Cold Brew Flavors Strengthens North America’s Market Leadership

In 2023, North America secured a significant portion of the global market, driven by the introduction of innovative cold brew flavors designed to appeal to a wide range of consumer tastes. Additionally, a growing preference for cold brew over carbonated beverages is further accelerating market development in the region.

Europe is also experiencing notable market growth, attributed to rising interest in specialty coffee beverages.

Competitive Landscape:

Major Players Prioritize Global Expansion to Strengthen Market Position

Key industry participants are actively pursuing strategies to broaden their international presence by forming alliances with regional firms. These collaborations are enabling companies to diversify their product offerings and better serve global consumer preferences.

LIST OF KEY COMPANIES PROFILED IN THE REPORT:

• Javy Coffee Company (U.S.)
• The J. M. Smucker Company (U.S.)
• Starbucks Corporation (U.S.)
• Blue Bottle Coffee, Inc. (U.S.)
• Sleepy Owl (India)
• Finlay’s (U.K.)
• Nestlé S.A. (U.S.)
• CoolBrew (U.S.)
• JAB Holding Company (Luxembourg)
• Wandering Bear Coffee (U.S.)

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Notable Industry Development:

August 2023: Equator Coffees partnered with Emmi Group to roll out new RTD cold brew coffee variants. This collaboration resulted in the release of four classic flavors: pure black, a touch of milk and sugar, velvet mocha, and a hint of vanilla.