In 2024, the global biscuits market was valued at USD 108.75 billion. It is projected to rise from USD 113.76 billion in 2025 to USD 167.69 billion by 2032, representing a compound annual growth rate (CAGR) of 5.70% over the forecast period. The Asia Pacific region held the largest share at 32.74% in 2024. At the same time, the U.S. market is expected to expand significantly, reaching around USD 17.02 billion by 2032, driven by the availability of a broad array of biscuit brands in multiple flavors, shapes, and sizes.

Biscuits are flour-based baked snacks recognized for their dry and crisp texture. Their typical ingredients include flour, sugar, butter or vegetable oil, eggs, leavening agents such as baking soda or baking powder, and flavorings. Additional components can include chocolate, nuts, seeds, dried fruits, cheese, spices, coffee, and various essences. The dough is molded and baked until it becomes crisp, resulting in biscuits available in a variety of shapes, sizes, and flavors. Common varieties include digestive, plain, cream-filled, sandwich, wafer, and shortbread biscuits. They are commonly consumed as standalone snacks, desserts, or paired with beverages such as tea and coffee.

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Impact of COVID-19:

Pandemic-Era Home Consumption Fueled a Spike in Biscuit Sales

Biscuit consumption saw a notable increase during the COVID-19 pandemic. Lockdowns and the shift to remote work drove demand for shelf-stable and convenient food items, leading to an unprecedented surge in biscuit sales as manufacturers faced a significant rise in consumer demand.

Market Segmentation:

Sweet Biscuits Lead the Market Due to Nutritional Benefits and Wide Appeal

The market is categorized into sweet biscuits, savory biscuits, and crackers. Sweet biscuits hold the top spot, primarily due to their appealing nutritional content—including high levels of carbohydrates, fiber, and fats, and their extensive availability across regions.

Plain Flavored Biscuits Preferred for Their Simplicity and Transparency in Nutrition

By flavor, the market is segmented into plain, chocolate, cheese, fruit & nut, and others. In 2022, plain biscuits led the category due to their straightforward formulation and ease of nutritional tracking.

Supermarkets and Hypermarkets Dominate Distribution Channels

Distribution channels include hypermarkets/supermarkets, specialty stores, online retailers, and independent bakeries. Among these, supermarkets and hypermarkets command the largest share by offering consumers a wide selection of brands and product varieties, making them the preferred choice for biscuit purchases.

Regional analysis covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Highlights:

The report delivers an in-depth evaluation of the biscuits market, covering major product categories, flavor segments, and distribution networks. It highlights recent trends, product innovations, and growth factors driving market expansion.

Market Drivers and Challenges:

Expansion of Retail Networks to Support Market Growth

The rising influence of e-commerce platforms has made it easier for consumers to browse and purchase various biscuit brands. Alongside this, the growth of physical retail stores worldwide is enhancing the availability of both economy and premium biscuit products, contributing to overall market growth.

On the downside, fluctuating raw material prices and increasing competition from other snack categories could limit growth prospects.

Regional Overview:

Asia Pacific Maintains Lead as Demand Grows Among Middle-Income Consumers

Asia Pacific continues to lead the global biscuits market, with rising demand driven by tea-time snack culture among the expanding middle-class population. The region’s increasing focus on healthier food choices is also pushing demand for more nutritious biscuit offerings.

In North America, market growth is anticipated to be robust, spurred by strong consumption among working populations and supported by higher disposable incomes and evolving lifestyle habits.

Competitive Landscape:

Innovation and Alliances Remain Key Strategies to Enhance Market Share

Leading companies are focusing on innovation and entering strategic partnerships to enhance their market presence. R&D investments are fueling the development of new flavors and improved formulations, while efforts to boost production capacity are helping meet growing consumer needs.

LIST OF KEY COMPANIES PROFILED IN THE REPORT:

• Yıldız Holding (Turkey)
• Mondelēz International (U.S.)
• Kellogg Co. (U.S.)
• ITC LIMITED (India)
• Britannia Industries (India)
• Lotus Bakeries Corporate (Belgium)
• Campbell Soup Company (U.S.)
• Nestlé (Switzerland)
• The Kraft Heinz Company (U.S.)
• Ferrero (Italy)

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Recent Industry Development:

January 2022 – Mondelēz International, Inc. introduced a new product in India called Oreo Double Stuf, featuring nearly double the crème filling. This launch was aimed at attracting a broader consumer base and strengthening Oreo’s position in India’s premium biscuit segment.