The global tuna fish market was valued at USD 43.14 billion in 2024 and is anticipated to grow from USD 44.27 billion in 2025 to USD 54.51 billion by 2032, registering a compound annual growth rate (CAGR) of 3.02% over the forecast period. The U.S. tuna market is projected to reach USD 10.17 billion by 2032, fueled by increasing demand for fresh seafood and the growing popularity of culturally diverse, particularly Asian-inspired, cuisines. Europe led the market in 2024, capturing a 36.25% share.

Tuna holds significant commercial value and plays a critical role in marine ecosystems. Six primary species contribute to global trade: Southern Bluefin, Skipjack, Bigeye, Atlantic, Yellowfin, and Pacific. Evolving consumer preferences for healthier and more convenient meal options are driving greater demand for high-protein foods like tuna.

Information Source: https://www.fortunebusinessinsights.com/industry-reports/tuna-fish-market-100744 

Market Segments:

Skipjack Tuna to Lead Growth Due to Nutritional Value and Abundance

By species, the market is segmented into Skipjack, Albacore, Yellowfin, Bigeye, Bluefin, and others. Among these, Skipjack is expected to remain dominant, owing to its wide availability and strong nutritional profile. According to Asia Pacific – Fish Watch, Skipjack comprises more than 70% of tuna caught in the Western and Central Pacific and about 50% in the Indian Ocean. Its lean protein content, low fat, and low sodium appeal to health-focused consumers.

Increasing Popularity of Canned Tuna Driven by Convenience

Based on product type, the market is classified into fresh, canned, and frozen. The canned segment is forecasted to lead, driven by rising health awareness and the convenience it offers. Canned tuna is a valuable source of omega-3 fatty acids, known to help reduce blood pressure, lower cholesterol, and support brain health. Varied product offerings—ranging from plain to marinated or grilled tuna—continue to attract a broad consumer demographic.

Report Scope:

This report provides comprehensive insights into current market trends, primary growth drivers, and industry challenges. It profiles key players and analyzes strategic initiatives, while examining product types, end-use applications, and segment performance.

Market Drivers and Restraints:

Affordability and Shelf Life Drive Demand for Canned Tuna

The affordability, long shelf life, and convenience of canned tuna are key factors propelling its global demand. Its ability to be transported and stored without refrigeration makes it a preferred option for many. The growing number of working professionals is also boosting interest in ready-to-eat and ready-to-cook seafood.

Regions such as Europe and Asia Pacific represent major markets for canned tuna, with increasing demand also seen in South America and the Middle East. A global trend toward higher seafood consumption, particularly processed seafood, continues to drive market expansion.

On the other hand, rising vegetarianism—spurred by environmental concerns and evolving dietary choices—is somewhat dampening seafood consumption. Plant-based food innovators such as Beyond Meat and MorningStar Farms are advancing alternative products, which could present competitive challenges for the tuna industry.

Regional Insights:

Europe Leads Market Owing to High Seafood Consumption

Europe accounted for a market share of USD 14.95 billion in 2022. The region’s strong seafood consumption and established supply chains support continued growth. Consumers are increasingly seeking functional foods that fit into busy, health-conscious lifestyles.

As an example, in September 2021, John West—a brand under Thai Union Group—introduced a new range of nutrient-enhanced canned tuna in the U.K., offering variants designed to support energy, heart health, and immunity, aimed at younger, health-aware consumers.

Competitive Landscape:

Product Innovation Fuels Market Expansion

Key players in the tuna market are developing new products to meet shifting consumer demands. Manufacturers are emphasizing the nutritional value of their offerings to appeal to health-conscious buyers.

In September 2021, John West launched its fortified canned tuna series in the U.K., with functional benefits targeting Energy, Heart, and Immunity.

Major Companies Profiled:

• Bolton Group (Italy)
• Century Pacific Foods Inc. (Philippines)
• The Jealsa Rianxeira S.AU. Group (Spain)
• Grupo Albacore S.A. (Spain)
• ITOCHU Corporation (Japan)
• Thai Union Group Inc. (Thailand)
• Dongwon Enterprises Co. Ltd. (South Korea)
• IBL Ltd. (Mauritius)
• FCF Co. Ltd. (Taiwan)
• Sea Delight (U.S.)

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Key Industry Development:

• January 2023: Next Tuna, a startup focused on sustainable tuna aquaculture, partnered with Skretting, a fish feed manufacturer, to create dry feed formulas specifically designed for Atlantic Bluefin tuna.