According to Fortune Business Insights the global liquid laundry detergent market size was USD 24.99 billion in 2023 and is projected to grow from USD 26.52 billion in 2024 to USD 41.65 billion by 2032 at a CAGR of 5.8% during the forecast period. Liquid laundry detergent is a detergent made up of liquid instead of powder. It is composed of surfactants and other ingredients to enhance fabric cleaning. They are an extremely convenient option that eliminates the hassles of lint formation, color loss, and others. It reduces washing time and removes dirt efficiently from clothes. These type of detergents are made up of a mixture of non-ionic and anionic surfactants.

Liquid detergents work well in cold, dry, and hot water and reduce the effort taken to wash clothes, and improve the consumer's experience. In addition, the evolving consumer experience and rising demand for effective laundry solutions are expected to boost market progress during the upcoming years. 

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Liquid Laundry Detergent Market Segmentation:

The market is segmented into household and industrial & institutional applications. The household segment holds the largest share, driven by rising washing machine usage in countries like India, China, and South Korea. Manufacturers are expanding in high-potential developed markets.

The industrial & institutional segment, including hotels, healthcare, and dry cleaning, is also growing steadily. The expanding hospitality and tourism sectors, along with increased hotel construction, are boosting demand for industrial detergents.

Highlights of the Report

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Drivers and Restraints

Robust Demand for Fully Automatic Washing Machine to Propel Market Progress

Rising awareness regarding the benefits of a washing machine is expected to boost demand for convenient consumer goods and appliances. The incorporation of these detergents improves washing quality and eliminates dust and other impurities present in clothes. It5 improves the consumer's convenience and improves time management. Liquid laundry detergents eliminate problems regarding fiber retention and color drains. The incorporation of liquid laundry detergents improves smoothness and provides an excellent washing experience in cold and hot water. It is easily washable and eliminates fiber formation and powder retention. These factors are likely to propel liquid laundry detergent market growth. 

However, the harmful effects of the product on the environment are likely to hinder market progress. 

Competitive Landscape

Prominent Companies Announce Hygiene Products to Boost Brand Image

The prominent companies operating in the market announce hygiene products to boost their brand image. For example, A German-based company named Henkel launched hygiene products for tackling the COVID-19 pandemic in May 2020. Further, the incorporation of research and development strategy enables companies to improve their product quality and satisfy consumers' demands. Further, major manufacturers focus on developing advanced production machinery to improve product quality, reduce labor costs, enhance productivity, boost operational efficiency and achieve organizational goals. 

Industry Development 

• May 2020: Lighting and Wipro Consumer Care launched Godrej Ezee 2 in 1 liquid detergent to expand their product portfolio.

List of Key Players Profiled in this Market Report

• Procter & Gamble (U.S.)
• Unilever (U.K.)
• Lion Corporation (Japan)
• KAO CORPORATION (Japan)
• Henkel AG & Co. KGaA (Germany)
• Church & Dwight Co., Inc. (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Wipro Consumer Care and Lighting (India)
• Seventh Generation Inc. (U.S.)
• Guangzhou Blue Moon Industrial Co., Ltd. (China)

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