IMARC Group's report titled "Australia Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2024-2032". Australia toys market size is projected to exhibit a growth rate (CAGR) of 3.40% during 2024-2032.

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The rising disposable income, which is creating an interest in entertainment activities as well as adding to the aesthetic value, is one of the factors responsible for the growth of the Australia toys market. Additionally, the market is propelled by the recognition of the value of educational and developmental toys by parents, who are increasingly focusing on products that offer cognitive and motor skill development for children. Besides this, the market is influenced by the 'kidult' phenomenon, where adults are engaging with toys and games that reminisce about their childhood or are popular in contemporary pop culture, such as collectibles and board games.

The shift towards online shopping has been accelerated by recent global events, notably the COVID-19 pandemic, which has led to an increase in online toy purchases and is further augmenting the market. In addition to this, e-commerce platforms are becoming the preferred shopping venue for toys due to the convenience they offer and their ability to provide a broader range of products compared to traditional brick-and-mortar stores, thereby escalating the market. The digital transformation within the toy industry is not only altering how products are purchased but also how they are marketed, with many companies leveraging social media platforms. Furthermore, sustainability is becoming increasingly important, with consumers showing greater interest in toys made from eco-friendly materials and those promoting ethical manufacturing practices, which is anticipated to drive the Australia toys market over the forecasted period.

Australia Toys Market Report Segmentation:

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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